In the fall of 2013, Trisha Prabhu, then 13 year old girl from Naperville, IL, read a news story about the suicide of an 11 year old girl from Florida who had been repeatedly cyber-bullied by her classmates. She was shocked, heartbroken, and outraged. She wondered - how could a girl younger than herself be pushed to take her own life? She knew, something had to change.

The result was ReThink! ReThink is a result of Trisha’s ground-breaking research aimed at training adolescents’ brains to make better decisions on social media.